Fancypants Bakery was started many years ago by my client who was baking the most clever and gorgeous shaped sugar cookies as a side job. I originally suggested the name along with several others and provided a few sketches of multiple name options to help decide on the final pick. The client, with the help of the additional stationery, labels, and web site I designed, then grew so quickly and strongly that she was able to take her side job into a
full-time venture. She now sells her cookies both by special order and in more than fifty retail stores and has received an extensive array of publicity, kudos, and, of course, success.