Merida was conceiving a new line of rugs and carpets specifically pitched to the hospitality industry. This background of wood here reflects how we inset the binder rug sample inside these textures to demonstrate the beauty of the wood flooring with their sisal and wool products. The extended sans serif font definitely emoted luxury to the high-end clients they were pitching to. And, lastly, the icon on the far left, represented both the carpets inside a room or also the bound rugs that Merida is so popular for. Completed at Korn Design.